Impending Recession, Uncertainty, And Why Franchise Ownership Is A Sound Investment Decision

Impending Recession, Uncertainty, And Why Franchise Ownership Is A Sound Investment Decision

The economy is always in flux, and the impact of a recession is as important to understand as the relief you experience during an uptick. The last few years have shown exceptional growth in jobs, savings, and investment returns. Since Labor Day of this year, there has been an increasing sense of doom, like a damp wool blanket is about to be thrown on your sunny day. The Media has been cranking out reports that a recession is drawing near, which actually holds as much promise as it does fear.

I witnessed firsthand the PTSD symptoms of the 2008-2011 recession, and many U.S. citizens today are expecting the next one to be the same. That recession was an epic failure, but also unique in many ways. Talk to a good Economist about the characteristics that created the , and you will realize that no two were equally devastating, nor universally impactful. In fact, this chart is a strong visual summary indicating the swelling surge of economic rebounds following those recessions.




Create An Investment And Exit Plan
As an Entrepreneur, as well as an Early-Stage and Franchise Investor, I recommend that you take a broad swath of real information and start to create an investment and exit plan that takes advantage of spending patterns before, during, and after a recession. After all, there will always be an economic shiver; you just need to know how to capitalize on it. People eat, fix their cars and homes, and especially find ways to enhance their self-image and outward appearance in both up and down economic cycles. 

Find Your Inner Winner And Free Up Valuable Billable Hours

Recessions create competition that just gets stronger, so it is only natural that humans turn inward and find their Inner Winner. When the times get tough, the tough get going. They take care of their minds and bodies to improve themselves, and wisely pay other people to do chores that free up billable hours.  I worked with an alpha female during the 1980s recession, and she was blatantly unapologetic about having a maid clean her apartment so that she could work six more hours a month to build her commission base, and to audit graduate-level classes to become financially conversational with high net-worth individuals. Talk about money well spent!

Protect Yourself With A Recession-Resistant Plan

As the next recession draws near, let’s have a frank conversation about leveraging your Inner Winner to succeed as a franchise business owner with a recession-resistant investment plan. We will focus on total authenticity, so that you can follow an industry standard you can completely embrace, and still maintain your own standards. I exercise radical empathy, to understand and solve your financial goals by caring about your most essential outcomes with a proven, successful business model.

Consider this – franchising is the best of both worlds – business start-up with guardrails. The franchise has seen it all through different markets and has the proven systems and processes in place to help you weather every economic storm.

Want a little more information on how Franchise ownership could change your life? Download my free ebook. 

Absentee and Semi-Absentee Franchise Ownership Options

Absentee and Semi-Absentee Franchise Ownership Options

What is Absentee Franchise Ownership?

Absentee Franchise Ownership is the act of owning a franchise business without working there. Instead, you hire a team of experts to handle the day-to-day operations. Semi-Absentee Franchise Ownership is owning your own franchise business, and contributing minimally to the day-to-day operations. (Think: a few hours each week.)

On a routine basis, I am asked if it’s possible to successfully own a franchise business while keeping a job.

The perception is that you can only do one thing or the other, and that Job and Business are somehow mutually exclusive. The truth is, you can own a franchise while working a job, and there are two different ways of doing it.

As women, we multi-task every day without exclusion of income generating opportunities. When it comes to keeping your job and owning a franchise, it’s not a matter of IF it’s possible, but rather HOW to do it.

Major Change That Doesn’t Mean Changing The Things You Love Most

Think about it this way: if you have a spouse, kids, job, and hobbies, you should be a business owner.  Why? Because you are already juggling and delegating.

Remember when your first child arrived, and you gave it all of your time and energy? Your world revolved around the little bundle of joy. But you didn’t just become a parent and give up everything else. Like me, you were dividing your efforts while keeping your house in order. Somehow everyone got love and attention, and you figured out how to make sure everyone survived, thrived, and got to do fun stuff along the way.

I bought my first business when I was in my early 30s. I already had a full-time job, was married, started a family, and had a lot of fun hobbies. My most valued hobbies were pilates, high-speed driving events, and long weekends on the prairie with chainsaws and tractors. And when I became a business owner, I didn’t quit doing a single thing.

Yes, I needed to adjust a few things to make sure that what brought me joy continued to be an active part of my life, but I wanted to make the most of what business ownership had to offer. Flexibility and freedom were at the top of my list to achieve work/life balance.

Being In Business For Yourself Doesn’t Mean Being In Business By Yourself

Every stage of life brings new distractions. (When are we NOT busy?)  Timing is everything, and there are some events that make even a passive investment unwise. But even in those most challenging moments, you surround yourself with helpers, and that’s what owning a franchise is like: Being in business for yourself, but not by yourself. A rule of thumb it is that you must be completely honest with yourself about your enthusiasm and energy to stay the course, even when there are distractions.

Let Your Passions Be Your Prosperity

People talk about owning something you’re passionate about.  I find great joy in making more money, employing people with great jobs. It is not about the widget, it is about helping people find a great job or career and building it alongside them. For me, building this wealth means diversification with strategies that match my own personal and financial bandwidth. Being financially secure gives me options and expanding my net worth has always brought a great deal of personal satisfaction. The key to making sure you experience this same self-satisfaction is finding the right option(s) to diversify, so that you can continue to do more and earn more.

Three Things To Consider When Entering Franchise Ownership

The first thing you need to consider is WHY you want to invest in a business. What key benefits are you expecting to gain and when? Knowing why you want to invest will help you focus your daily activities on what will be most effective in achieving your desired outcome. Determine your short and long-term goals so that your vision is clear as to how this diversification will strengthen your portfolio.

The second thing you need to consider is the strength of the franchise system and its technology backbone. Many franchise brands are created by serial entrepreneurs who already operate multiple businesses, so from the top down, or from the ground up, these founders require immediate gratification of knowing how the business is operating every minute of the day. If you are going to diversify, that same information technology will allow you to monitor, in real time, all aspects of the day-to-day operations, productivity, marketing, inventory, etc.

Another consideration for a passive investment is whether the franchisor has other owners who are diversified or passive. You have a much higher probability for success if the system itself is designed for you to be an interloper, hire “industry experts,” and not be present on a regular basis. For example, any system that encourages a multiple-unit investment is telling you that their infrastructure is in place to allow you to manage remotely. I represent dozens of brands that actively seek busy people for ownership because the franchisor knows that busy people are decisive and delegate responsibility. Busy people are likely to be organized and efficient, and thus prove more successful at hiring and training better employees to shoulder the day-to-day responsibility for operations.

The Next Step: Have A Conversation

As you consider whether or not business ownership is in your future, I hope you will “lean in” and have a conversation with me. I’ve worked with hundreds of people who have successfully taken the leap, by finding exactly the right investment to achieve their goals. Your point of view is unique, and I want to hear what YOU want to protect (your money, life balance, etc.) so that together we can navigate through a research project to land on exactly the right concept.

Find out how you can keep your job and own a franchise business. Contact me so we can start our conversation today