March is Women’s History Month, and I’m proud to celebrate by empowering women to invest in business ownership via franchising. In the past decade or so, I have seen a significant increase in the number of female business owners. Based on information from the International Franchise Association, there is a rising trend in women entering the world of franchising.
In fact, I recently read that between 2011 and 2017, female franchise ownership jumped by 83 percent. In some markets where women are the breadwinner in the household, I work predominantly with the female partner driving the decision. In general, franchises provide benefits such as proven systems and demonstrated success, with less risk involved and more support from the franchisor.
The growth in the number of female franchisees is likely to be credited to the wide variety of business opportunities that are popping up in franchising, particularly in these three industries:
- Professional/Scientific/Technical Services
- Health Care and Social Assistance
- Other Services (hair and nail salons, fitness, wellness, pet care, etc.)
Women considering franchise ownership may not know which opportunity is the best fit for them. Many people don’t know that consultants like me offer free insights and navigation services. Anyone researching franchising benefits from the expertise of an experienced franchise consultant. Over the past 27 years, I have guided my clients to find franchising opportunities that align with not only their backgrounds and skillsets, but their personality types and end goals that drive them.
There’s nothing more gratifying to me than helping a motivated entrepreneur take the leap into business ownership – to watch people realize their dreams and understand that they’re within reach is incredibly inspirational. This Women’s History Month, I am celebrating the incredible and motivating women who work hard and follow their dreams.
It’s not always easy to discover which franchising concept may be the right opportunity for you on your own. Ready to dive into business ownership? Contact me to set up a free initial appointment.